Week 2 of #MakeoverMonday gave us iPhone sales. The story line was that 2016 was the first decline in total sales. I added the quarter in to the data and you will see that Q1 sales were up slightly, so early adopters continued to grow. The mid to late adopters were weaker, and I would assume it would be due to the pace in which the new models come out, coupled with a lack of perceived new features. Pile on top of all that the fact that carriers aren’t subsidizing the price of the devices anymore and it makes it a tough sell.