RWFD Season 4 – Dataset #1 ~ Social Media Campaign Performance

Welcome back to Real World Fake Data, the Tableau Community’s Most Useful Fiction! The community project where we build beautiful dashboards with strategically fabricated datasets that feel real enough to act on. Season 4 kicks off with a dataset that marketers, analysts, and digital strategists will love; Social Media Campaign Performance.

What’s In the Data?

This dataset is modeled after real-world digital marketing reports. It focuses on campaign-level performance across major platforms like Facebook, Instagram, Twitter/X, LinkedIn, and TikTok and includes a wide variety of fields you’d see in a typical paid/organic social performance dashboard.

Here’s a quick look at somestructure:

Dimensions:

• Platform – Where the campaign ran
• Campaign Name and ID – Unique identifier
• Post Type – Image, Video, Carousel, Story, etc.
• Content Theme – Branding, Product Launch, Promo, Thought Leadership
• Target Audience – Demographic or segment group
• Date and Time of posting
• and more!

Metrics:

• Spend
• Reach
• Impressions
• Engagements
• Clicks
• Conversions
• Conversion Value
• Cost per Click (CPC)
• Click Through Rate (CTR)
• Engagement Rate
• and more!

It’s a reasonable dataset at just over 1600 rows of data, but lots to dig in to!

Need Ideas? Here are some Use Cases

This dataset is perfect for:

• Marketing Dashboards: Platform comparisons, KPI monitoring, campaign scorecards
• Audience Analysis: Which segments respond to which content
• Campaign Optimization: Which post types or themes drive conversions most efficiently
• Mock Client Presentations: Show your storytelling skills without NDAs

Want a Challenge?

Looking for a creative angle? Try one of these ideas:

• Build a platform performance heatmap
• Create a “best bang for buck” dashboard comparing CPC and conversion value
• Design a multi-audience performance breakdown using dynamic zone filters
• Show off a campaign timeline with sparklines and running totals
• Build a mobile-first dashboard simulating an executive social campaign app

Ready to Dive In?

You can grab the Season 4 – Dataset #1 (Social Media Campaign Performance) HERE!

Let the fake data games begin.
Tag your builds: #RWFD and #Tableau